Following President Donald Trump’s aggressive comments toward those who chose to disrespect the flag, hundreds of players retaliated by protesting the national anthem and led the league to become one of the most divisive brands in the country.
Fans have boycotted the league, and as a result, ticket sales have dropped dramatically.
On Sunday, the Oakland Raiders faced off against the Miami Dolphins. Michael Thomas, Julius Thomas, and Kenny Stills all took a knee during the national anthem.
Now, the ratings for “Sunday Night Football” in. Deadline reports:
Pulling focus to last night’s sometimes fog drenched SNF, the NBC broadcast game snared a 9.6/16 in metered market results.
Up a scant 2%, that’s pretty steady with last week’s SNF season low when the Pittsburgh Steelers beat the Detroit Lions and SNF faced a very dramatic Game 5 of the 2017 World Series. That 8:30 – 11:30 PM ET game result went on to draw a NFL tepid 4.8/15 among adults 18-49 and 13.86 million viewers. Even with a season of ratings slides, that was a rare loss of a Sunday for the NFL and the Comcast-owned net to the 5.3/17 and 18.94 million that the baseball game and Fox scored.
Year-to-year, last night’s Raiders vs. Dolphins battle declined 18% from the early numbers of the comparable game of last year, which Oakland won.